Complete Thoughts...
The Changing Face of Facebook
Hold on to your seats 2.0 industry watchers, we are now starting to see a gradual shift away from Facebook’s original demographic of college-age users (18-25), reports the O’reilly Radar blog. While the 18 to 25 user group may be flattening, we’re seeing a boomlet in the young (26-34) to middle-age (35-44) professionals demographics. Also notable is the strong growth in the much smaller 45-54 and 55-59 age groups.
Social Media Marketing - Who is getting it right?
As creators of apps and widgets in the social marketing space, we are keenly aware that social networks shift the paradigm of web marketing. In prior years, the goal was to drive traffic to sites and improve user interaction on web-sites. With the advent of Social Media networks, it is critically important that the users co-create the message and distribute it virally. So we have moved from a Human-to-Computer (H2C) mind-set to true peer-to-peer (P2P) or in this case member-to-member distribution.
Fan Pages - are they worth it?
The New York Times Business section had this really cool article on Cartier setting up a fan page on MySpace (http://www.nytimes.com/2008/07/31/business/media/31adco.html). On the face of it, the idea of a premium brand like Cartier soliciting fans on MySpace seems incongrous - is that where their core audience is? The Cartier Fan Page on Facebook has about 3,505 fans. Curiously, the fans that showed up when I opened the page seemed mostly like they are from the Middle East (I guess with oil prices