When Yelp hands you lemons - make T-shirts

• By Sonali on 16 March 2010

Yelp has been in the news lately for being sued by disgruntled small businesses alleging that Yelp tried selling expensive ad contracts in exchange for removing negative reviews.  Here's one local business that took a different (and better ) approach. Pizzeria Delfina is a beloved pizza joint in San Fransisco.  When they got ridiculous and un-hepful reviews on Yelp, they simply print the worst ones on employee's T-shirts.  The results are pretty hilarious and by injecting a note of levity, Delfina gets the upper hand (not to mention a ton of publicity including NPR mentions).  May not work for all businesses, but sometimes laughter might just be the best medicine.  Will update this post after I actually try the pizza on my up-coming trip to SF - see I wouldn't even have known about this place to go visit.

Some actual quotes courtesy of 7X7:

1. "This magazine is whiter than my ass cheeks in January!"

2. "San Francisco Paris Hilton wannabies now have a handbook."

3. "Nice bathroom material... Though it chafes if you don't work the paper in fully."

4. "It actually burns my eyes if I dare to read it."

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