Compleo Featured in Richmond Times Dispatch

• By Admin on 17 September 2009

"Richmond-based Compleo puts social media to work," says the Richmond Times Dispatch. Compleo founders Sonali Shetty and Paul Spicer have been featured in the publication's Metro Business section. The article profiles a sample of Compleo's clients, including small, medium, and large size businesses. "We help companies learn how to leverage social media to build a community around their brand," explains Shetty in the article. "We also look at monitoring social-media buzz and helping companies mitigate any issues that come out of it," Spicer said. Compleo has gained recognition in the business community. "I believe they gave us the power of social media to make our campaign a social movement in a way that is unprecedented in our work. They really energized our campaign," explains Rob Martin, of BrandSync, in the article. "Companies are really trying to figure out how to engage people with social media, and there is a degree of trepidation," Shetty said. "We work hard to meet the client where they are." Compleo also works with large marketing firms and ad agencies that have clients looking for a social-media strategy. Caroline Platt, an account manager for The Hodges Partnership, a public relations firm in Shockoe Bottom, reached out to Compleo in January to help with a social-media campaign for the Virginia Community College System. The community-college system "wanted to launch a new education wizard through social media that would target high school and college students," Platt said. Compleo helped The Hodges Partnership create profiles for Virginia's community colleges on Facebook, LinkedIn, Twitter and Blackboard, the software used by colleges to put lectures and courses online. "They helped us integrate 'Ginny,' the character that exists on the wizard system as an online tour guide, on to all of these platforms," Platt said. "They are wonderful. They are a strong team because they complement each other so well. They are fun to work with." http://tinyurl.com/naxswz

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