Social Media Consulting

Let's get something straight: there are no experts in social media. We're all learning together. And as we learn, something is becoming quite clear: people like to be a “part” of something not just an observer or, even worse, a target. It is this innate desire that we feel is at the core of social media and is transforming the relationship between organizations and their stakeholders.

Compleo builds community, content, interaction, and personalization across multiple platforms. It is our belief that all of these activities must happen in real-time. We encourage our clients to replace the old paradigm of broadcasting with authentic listening. By engaging in a dialog with their stakeholders they are able to convert them into brand ambassadors.

Social media concepts are here to stay. While one can debate the merits of one platform over the other, there is no denying that the principals are well established. End users have come to expect that brands will engage them. Simultaneously, companies are recognizing the value of marketing to a network of stakeholders built around their brands. Compleo can work with cross-functional teams in your organization to develop a comprehensive strategy by asking and investigating questions such as:
    ▪    How do you help customers have a better experience when they interact with your brand? How do you truly listen to their needs?
    ▪    What are your customer touch-points and how can we re-imagine their experience at each; starting with the Web, then expanding to social and mobile.
    ▪    Surfacing your customers' needs and wants in order to serve them in newer and richer ways? Amd how can your organization solicit new ideas by crowd-sourcing?
    ▪    What analytical data can you collect to understand, model and predict end-user behavior?
    ▪    How can your organization listen to others, and when appropriate add it’s own perspective on specific issues? How can you provide an alternate point of view to what your detractors are saying?
    ▪    How can you add your corporate philanthropy efforts into everday conversations occuring on social platforms?
    ▪    How can 1:1 interactions be converted to many?
    ▪    How can you provide a platform for meaningful conversation and knowledge- sharing among your employees?
    ▪    What tools and best practices can you use to monitor and mitigate issues for a sustained social media presence ?

A comprehensive framework will help your company take advantage of this new era of transparency. We all agree that the conversations are happening anyway - the question then becomes - how does your organization participate in a way that preserves your brand and enhances its reputation?

Monitoring the Market and Your Role in It

Numerous conversations about your brand are happening at any given moment. Blog-posts, tweets, and comments, just to name a few…it’s never ending. And this is a good thing. It is critical, however, that you are aware of these conversations and key topics, and respond to the influential ones effectively. Alternately, many use Social Media to stay informed of their competitors and/or to prepare for an important meeting or RFP fore-armed with information.

Compleo Apps uses the most advanced tools to monitor and flag those stories that should be on your radar. These insights into your brand’s health online and your share of voice in the marketplace will help you make more targeted resource investments in improving or restoring your online reputation. Tracking this data can help you calculate the ROI on marketing campaigns and deliver hard data on what has traditionally been a subjective area.