300

Bowling shoes and plush seating...a perfect match!

Is it a trendy club? A hot new bistro? Or an upscale sports bar?  300 is all that rolled into one.  It's a strikingly different entertainment venue with upscale decor and amenities.  And for us, 300 was even more -- it was a chance to have fun, while making an impact on an already established and thriving brand.  Compleo's goal was to therefore capture the vibe of the lively copmany while adding yet another form of communication for 300 to increase the feeling of community among people. 

With this exciting client engagement, as with all projects, Compleo targeted ways to use social media to interact with the 300 audience and to encourage stakeholders to spread and share the value of your of its brand through viral marketing.  To do this, we teamed with our valuable partner, Hodges Partnership, a fellow leader in public relations and new media.  

Our approach involved a unique blend of – art, science, and just a bit of magic.  The “art” was in coming up with simple concepts and designing a clean user interfaces that respected an already established brand.  The “science” guided our thinking in segmenting the client's core audiences and analyzing their on-line behavior, developing fast and powerful web platform based on user feedback.  And finally, the “magic” was in understanding who the core groups of “Influencers” are, and engaging them to ensure that the message took on a viral trajectory.